Manufacturing Business Model Innovation Begins With The Customer

Chinese Manufacturers Embrace The C2M Model To Achieve Customer Obsession
April 1st, 2021
Han Bao
and Bill Nagel


Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining traction in China. They offer manufacturers a unique opportunit

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