Roadmap Report

Map The Way To Your CRM Business Outcomes

January 14th, 2022
With contributors:
Keith Johnston , Kara Wilson , Peter Harrison

Summary

When application development and delivery (AD&D) professionals create a CRM roadmap, they need to evaluate alternative CRM tactics, leverage synergies between initiatives, slot each new initiative into a schedule, and dedicate resources to the highest-value opportunities. This report describes how to build a roadmap that will allow you to realize economic value from your CRM implementation more quickly and with less risk.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.