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For Application Development & Delivery Professionals

Map The Way To Your CRM Business Outcomes

Road Map: The CRM Playbook

June 8, 2017

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This is the Road Map report in The CRM Playbook For 2017.

Why Read This Report

When application development and delivery (AD&D) professionals create a CRM road map, they need to evaluate alternative CRM tactics, leverage synergies between initiatives, slot each new initiative into a schedule, and dedicate resources to the highest-value opportunities. Such a road map is an important step in defining a broader business technology agenda. This report describes how to build a road map that will allow you to realize economic value from your CRM implementation more quickly and with less risk. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The CRM Road Map Closes The Gap Between Aspiration And Action
  • The Road Map Completes The CRM Plan
  • Draw The Correct Road Map To The Desired Destination
  • Create The CRM Road Map Through Three Steps
  • Recommendations

  • Keep Your CRM Road Map Fresh And Relevant
  • Supplemental Material
  • Related Research Documents

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