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For Application Development & Delivery Professionals

Define Business Value In Collaboration

March 4, 2016

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This is the Business Value report in The Enterprise Collaboration Playbook For 2017.

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Why Read This Report

Growing evidence points to a road to measuring collaboration success. Sales, customer service, and the supply chain are initial areas where collaboration adds measurable business value. Once organizations achieve success in one or more of these roles, they seek out broad adoption to build on this early success. This report details how application development and delivery (AD&D) professionals can measure the value of collaboration technology initiatives by first identifying small wins that, taken together, represent discrete business value. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Collaboration Measurement Is A Difficult Journey
  • Knowledge Worker Interaction Patterns Fit Three Categories
  • Knowledge Workers Demonstrate Consistent Inefficiencies
  • Success Lives At The Intersection Of Business Value And Viability
  • Sales And Marketing Processes Benefit From Collaboration
  • Hard-Dollar Savings On Infrastructure Can Fund Collaboration
  • Use TEI To Guide Investments For Collaboration Success
  • Enterprises Will Go Through Four Stages Of Collaboration Investment
  • Recommendations

  • Make The Effort To Define Collaboration Business Value Once
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