Trends Report

Mapping IT's Green Opportunities

Get Ready For Green IT 2.0

March 5th, 2009
With contributors:
Bradford Holmes , Christina Lee


Vendor strategists must raise their sights to take in and capture the full value of IT across the landscape of green business opportunity. The foreground of energy efficiency and waste reduction — the green IT 1.0 zone where many strategists focus today — will soon be eclipsed by a broader horizon. IT will drive new sustainability value in business processes and public infrastructure projects — the world of green IT 2.0 — that will spur IT innovation and growth for years to come. This report sketches that broadening landscape and offers paths to success for strategists with varying core strengths and capabilities.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.