Market Overview: Digital Experience Delivery Service Providers, 2015
Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement
April 24, 2015
Why Read This Report
Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX), implementation of key digital experience and marketing technologies, front-end development, and customer analytics and optimization. Services providers are lining up to support this crucial business imperative. But despite the vendor's promise that they can do it all, services firm have a unique DNA that positions them as best fit for certain types of digital experience delivery initiatives. Forrester examined the DNA and capabilities of nearly 50 vendors with significant digital experience delivery practices and developed a framework to help application development and delivery (AD&D) professionals understand which vendor DNA best matches your initiative.
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Table of Contents
- Services Providers Are Vital To Deliver Engaging Digital Experiences
- Partners Must Match Five Key Digital Experience Delivery Challenges
- Decide Which Vendor DNA Best Matches Your Own Initiative
- Own The Digital Experience Services Selection Process
WHAT IT MEANS
- Expect Vendors To Broaden Their DNA With M+A Activity
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