Market Overview: Mobile Point Of Service Solutions For Retail
Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain
September 9, 2013
Why Read This Report
Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices found online. With the adoption of mobile devices, the lines between the digital and physical worlds are blurring, providing retailers with opportunities to harness their digital capabilities and infuse them into their physical stores. Increasingly, retail professionals are turning to mobile point of service (mPOS) technology to help bolster customer engagement, lower store expenses, and improve the efficiency of sales-related functions. mPOS deployments are not without challenges, however, and eBusiness, store operations, and technology executives must work together to select an mPOS solution that can play well with existing back-office systems, adapt to rapid change, and meet the expectations of a new breed of the connected shopper. Forrester undertook a detailed analysis of 10 mPOS solution providers targeting midmarket and enterprise-size retailers.
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Table of Contents
- In-Store Mobile Integration Is Rapidly Growing
- Implementing The Right Solution Involves An Array Of Choices
- Be Aware Of Pitfalls, And Set Expectations Across The C-Suite
- Think Strategically About Your Needs; Then Quickly Execute And Learn
- Supplemental Material
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