Market Overview: SMS Mobile Campaign Vendors

March 31st, 2010

Seth Fowler

Julie Ask

With contributors:

J. P. Gownder , Laura Wiramihardja

Summary

While the need for a mobile strategy may be clear, the path to realizing one is less obvious. Forrester provides an overview of the SMS application and services vendor market along with a framework for identifying a shortlist of vendors that can meet your SMS marketing requirements. This is a relatively straightforward stage in implementing a mobile strategy — provided you have worked through the steps for developing a mobile strategy that Forrester outlined in its mobile POST series.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.