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For CIOs

Market Update: The State Of Green IT Adoption, Q2 2010

Barriers To Adoption Are Evident, As Are Opportunities To Integrate Green IT With Corporate Sustainability Initiatives

July 12, 2010


Why Read This Report

Forrester's seventh green IT survey of enterprises and small and medium-size businesses (SMBs) indicates that green IT adoption has remained steady during the past year; it still forms a vital part of many IT organizations' strategy. Cost continues to be the core underlying motivation behind the implementation of green IT. While this is understandable, especially during a time of budget restraint, we expect to see other motivations like brand perception increase in the future as green IT plays a more holistic role within the overall sustainability strategy of organizations. Meanwhile, one particular area of growth was the enterprise carbon and energy management (ECEM) systems market: Nearly 20% of responding companies now state they have such a system in place.

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  • Survey Demographics, April 2010
  • Interest In Green IT Services Remains Low
  • Eliminating Redundant Applications Is High On The Data Center Agenda
  • Printer Consolidation And PC Power Management Continue To See Vital Demand
  • Adoption Of And Interest In ECEM Is Rising
  • Buyer Awareness Of Green IT Is High But Stagnant
  • Including Green Criteria In The Sourcing Process Increases Slightly Again
  • Cost Remains The Core Driver, While Environmental Motivations Are Declining
  • Consideration Of Green IT Plans Is On The Rise Again
  • The Lack Of Clear ROI Is A Growing Barrier To Green IT Adoption
  • Sustainability And Energy Efficiency Of IT Are Less Critical Than Many Other IT Priorities
  • Companies Lack Dedicated Executive Ownership For Their Sustainability Strategy
  • IT's Role In Companies' Corporate Sustainability Strategy Is Increasing Slightly

Table of Contents

  • Green IT Adoption May Be Slowing In 2010, But Opportunities Are Emerging
  • Opportunities For Vendors And Service Providers In 2010

  • Vendors: Address Client Concerns With Green IT And Push IT For Green In 2010
  • Supplemental Material
  • Related Research Documents