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For CMO Professionals

Marketers Versus Customers: Opposing Forces Erupt

Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith

September 18, 2019

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Why Read This Report

Marketers set out to be customer obsessed with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs need to reevaluate the fundamental assumptions on which their marketing programs are built and steer their teams back on track to win, serve, and retain customers — and regain their faith.

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Table of Contents

  • Marketers Are Turning Customers Against Them
  • Interrogate Your Assumptions About Marketing Fundamentals
  • What It Means

  • Winning Brands Will Have Best-In-Class Marketing And CX
  • Supplemental Material
  • Related Research Documents

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