Marketers: Don't Worry About Cord-Cutting

Focus On The Audience Fragmentation Trend Rather Than Industry Turmoil
February 5th, 2014
Luca Paderni
Samantha Merlivat
and Jeff Wray


With the rise of over-the-top video services, there has been much speculation that consumers will cancel their cable or satellite subscriptions — or "cut the cord" — to watch all their programming via the Internet. But our data shows that these fears have

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