Your content is dumb — the systems that store and deliver it have no inkling of what it's actually about. Tagging is, at best, unsystematic; at worst, it's absent or inappropriate. Content intelligence changes all that. This algorithmic capability automates and scales the process of establishing what content is about (down to its smallest components), what it's good for, and which customers it's for. The upshot will be the kinds of radical content personalization B2C marketers have been shooting for — and eye-popping results. This report introduces content intelligence.