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For B2C Marketing Professionals

Marketing Strategy For The Mobile Mind Shift

March 15, 2016

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This is the Vision report in The Mobile Marketing Playbook For 2016.

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Why Read This Report

Customers are in the midst of a mobile mind shift. They're not interested in your messaging and logos. They want utility, and they want it now. They expect any information or services they want in their immediate context and moments of need. Your strategy will depend on the frequency of your customers' brand experiences and the quality with which you deliver those experiences. This report introduces Forrester's vision of mobile marketing, and provides strategic recommendations for B2C marketers with demanding mobile customers. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. We are now updating it to include new consumer data, examples, and methodologies.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Embrace The Mobile Mind Shift Or Become Irrelevant
  • Not All Brands Are High Touch, But All Must Strive To Be
  • What It Means

  • Marketers' Internal And External Collaboration Will Undergo A Shift
  • Supplemental Material
  • Related Research Documents

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