Skip to main content

Save or Share this Report

For Customer Insights Professionals

Marketing Technology Adoption 2011

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

February 28, 2011

Primary author headshot

Authors

  • By Suresh Vittal
  • with Emily Murphy,
  • Allison Smith

Why Read This Report

Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a centralized view of their customers and insufficient measurement limit their marketing programs. CI professionals hunger for marketing technology as mobile, optimization, and campaign management remain popular choices.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).

Purchase

Tools And Templates

Best Practice Assessments

best practices icon
  • Improving Customer Experience Is Top Of Mind For CI Professionals

Table of Contents

  • Customer Experience Remains A Priority For CI Professionals
  • Supplemental Material
  • Related Research Documents