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For Customer Insights Professionals

Marketing Technology Adoption 2011

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

February 28, 2011

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  • By Suresh Vittal
  • with Emily Murphy,
  • Allison Smith

Why Read This Report

Forrester recently surveyed 137 Customer Intelligence professionals to understand their marketing technology priorities, plans, and budgets. Old issues continue to fester — a lack of a centralized view of their customers and insufficient measurement limit their marketing programs. CI professionals hunger for marketing technology as mobile, optimization, and campaign management remain popular choices.

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Tools And Templates

Best Practice Assessments

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  • Improving Customer Experience Is Top Of Mind For CI Professionals

Table of Contents

  • Customer Experience Remains A Priority For CI Professionals
  • Supplemental Material
  • Related Research Documents