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For Enterprise Architecture Professionals

Marketing Your EA Program

Continuous Improvement: The EA Practice Playbook

November 13, 2018

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This is the Continuous Improvement report in The EA Practice Playbook For 2020.

Why Read This Report

Stakeholders must be persuaded to partner with enterprise architecture (EA), but chances are their perception of EA misses the mark. Successful EA leaders work to correct that image using an effective communication strategy. This report provides an approach to creating an effective communication program to help EA leaders resolve misperceptions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • A False Perception Of EA Is The Biggest Barrier To Strategic Success
  • Design EA Marketing For Visibility And Engagement
  • Recommendations

  • Include The Four P's Of Marketing In All Communication Plans
  • Related Research Documents

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