Best Practice Report

Marketing Your EA Program

Continuous Improvement: The EA Practice Playbook

November 13th, 2018
Gordon Barnett, Principal Analyst
Gordon Barnett Principal Analyst
With contributors:
Gene Leganza , Audrey Hecht , Peggy Dostie

Summary

Stakeholders must be persuaded to partner with enterprise architecture (EA), but chances are their perception of EA misses the mark. Successful EA leaders work to correct that image using an effective communication strategy. This report provides an approach to creating an effective communication program to help EA leaders resolve misperceptions. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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