Report

Marketing Leaders' Approach To Content Creation For Brands

Four Examples Show How To Experiment In Branded Content Development
August 17th, 2011
With
Cory Munchbach
and David Cooperstein

Summary

Marketers have long relied on advertising and their agencies to help tell the story of their brands. As consumers become immune to traditional advertising and ad clutter and fragmentation limits ad effectiveness, content will become a powerful way to conn

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