Enterprises are enthralled by machine learning's potential to uncover actionable new knowledge, predict customers' wants and behaviors, and make smarter business decisions. But getting started with machine learning is often a slow, frustrating process. AD&D pros need to provide a faster approach that we call massive machine-learning automation. This new class of data science platforms will exponentially increase the productivity of data scientists to build predictive models that can transform business models, customer relationships, and competitive dynamics.