Trends Report

Master The Fundamentals Of Marketing Measurement

Prioritize The Right Measures To Market Effectively In Asia

April 25th, 2018
With contributors:
Frederic Giron , Diane Deng , Michael Barnes , Tina Moffett , Jim Nail , Bill Nagel


Marketers in Asia have an urgent need to meet the increasing demands of empowered consumers and address the rising pressure to drive growth. Relying on old measurement tactics will not suffice; Instead, they must embrace a scientific approach to measuring marketing ROI and outcomes. Marketers in Asia can use this report to understand the best practices for improving their marketing measurement — and the major barriers they face in doing so.

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