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Mastering The Art Of Omnichannel Retailing

Executive Overview: The Omnichannel Commerce Playbook

September 1, 2017

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This is the Executive Overview in The Omnichannel Commerce Playbook For 2018.

Why Read This Playbook

Digital business leaders know that many customers today use a variety of digital and physical touchpoints as they move along the path to making a purchase. This complexity creates challenges for retailers as they implement new strategies and tactics to meet the ever-changing expectations of omnichannel customers. This playbook helps digital business leaders identify, plan, and launch omnichannel services while also acting as a guide for educating retailers on best practices, pitfalls, and measurements of success for these new methods of shopping. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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