Trends Report

Masters Of The Top Four Retail Tech Trends

Leading Retailers Model Innovation With Customer-Focused Tech Investments

January 18th, 2018
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Claudia Tajima, null
Claudia Tajima
With contributors:
Stephen Powers , Fiona Swerdlow , Meredith Cain

Summary

To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But some leading retailers have already launched impressive initiatives in these areas — in some cases, with very positive results. This report provides digital business strategy pros with examples of how to apply these technologies to their own businesses to create better customer experiences and achieve operational excellence, and it can serve as a guide for both templates and benchmarks for their own initiatives.

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