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For CIOs

Mature Business Intelligence Software Market? Far From It

ForecastView Document

April 11, 2016

Why Read This Brief

Business intelligence (BI) and analytics software — key components of systems of insight (SoI) — extract raw data from transactional and other operational applications; transform it into information to reveal insights; and help businesses make faster, more accurate, and actionable decisions. Customer-obsessed firms serious about winning, serving, and retaining customers must invest in business intelligence and analytics. Software vendors and investors are missing the boat if they are not already in the BI market.

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