Measure The Business Impact Of Improved App Strategy

December 24th, 2014

Paul Hamerman

With contributors:

Christopher Andrews , George Lawrie , Jost Hoppermann , Victoria Boutan

Summary

This report outlines Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. If you're debating whether to make new investments in business applications, then this research is for you. Too often the initial impetus and appetite for making application investments fizzles out without a compelling business case for action. Instead of taking action, the firm procrastinates, losing the opportunity to realize real business change and grow revenue. This research draws on the experiences of organizations that have successfully executed a major apps upgrade, moved to a new apps vendor, or changed their apps deployment model. It pinpoints the initial drivers and app strategy powering the app investment decisions and weighs anticipated and realized business benefits — looking at both tangible metrics and less directly quantifiable improvements. Use this report to help focus your application strategy so it will bring the greatest business impact as well as to build support for the actions your strategy advocates. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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