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For Customer Insights Professionals

Measure Your Digital Intelligence Maturity

Assessment: The Digital Intelligence Playbook

November 2, 2020


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This is the Assessment report in The Digital Intelligence Playbook For 2021.

Why Read This Report

Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers' changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's DI roadmap report. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Firms Stay Competitive By Evolving Their Digital Intelligence Approach
  • Take The DI Maturity Assessment To Guide Your Roadmap
  • Recommendations

  • Use The Assessment To Create Your Digital Intelligence Roadmap
  • Supplemental Material
  • Related Research Documents

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