Maturity Assessment

Measure Your Digital Intelligence Maturity

November 2nd, 2020
Cinny Little, null
Cinny Little
James McCormick, null
James McCormick
With contributors:
Jeremy Vale , Gene Leganza , Elizabeth Hoberman , Peggy Dostie

Summary

Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers’ changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester’s DI roadmap report.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.