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For Customer Insights Professionals

Measure Your Digital Intelligence Maturity

Assessment: The Digital Intelligence Playbook

March 21, 2019

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This is the Assessment report in The Digital Intelligence Playbook For 2019.

Why Read This Report

Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers' changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's DI road map report. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Firms Stay Competitive By Evolving Their Digital Intelligence Approach
  • Take The DI Maturity Assessment To Guide Your Road Map
  • Recommendations

  • Use The Assessment To Create Your Digital Intelligence Road Map
  • Supplemental Material
  • Related Research Documents

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