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Measuring Up: Benchmarking Your B2B eCommerce Performance

Benchmarks: The B2B eCommerce Playbook

January 12, 2018

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This is the Benchmarks report in The B2B eCommerce Playbook For 2018.

Why Read This Report

In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital business professionals to understand B2B budget and spending plans; feature, function, and site component priorities; and site measurement and metrics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • B2B eCommerce Is In The Early Stages But Maturing Rapidly
  • What It Means

  • Early Success Has Been Encouraging, But Critical Work Lies Ahead
  • Supplemental Material
  • Related Research Documents

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