Business Case Report

Measuring Design’s Impact: Establish, Extend, And Elevate Your Approach

A Design Impact Series Report

June 24th, 2020
With contributors:
David Truog , Maxie Schmidt , Andrew Hogan , Amelia Nickels , Shayna Neuburg


Adopting design measurement best practices helps experience design (XD) teams achieve benefits ranging from getting UX improvements prioritized to earning the opportunity to influence strategic decision-making. This report explains how to lock in and sustain these benefits, by systematizing your experience design measurement practice in three phases.

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