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For Customer Experience Professionals

Meet The Changing Needs Of Connected Customers

June 27, 2013

Primary author headshot


  • By Ron Rogowski
  • with John Dalton,
  • Amelia Sizemore,
  • Allison Stone

Why Read This Report

Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report details the changing nature of customer behaviors and shows how companies must adapt to survive in an experience-based economy.

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Table of Contents

  • The Rise Of The Connected Customer
  • Yesterday's Strategies Won't Serve Today's Customers

  • A New Era Of Interaction Design Is Dawning
  • Supplemental Material
  • Related Research Documents

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