Meet The Changing Needs Of Connected Customers

June 27th, 2013

With contributors:

John Dalton , Allison Stone , Amelia Sizemore

Summary

Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report details the changing nature of customer behaviors and shows how companies must adapt to survive in an experience-based economy.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.