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For Application Development & Delivery Professionals

Mega Vendors Use AI To Change The CRM Game

How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement

April 26, 2018

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Why Read This Report

Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses attract, engage with, and win customers. Recent innovations and acquisitions have sparked an arms race among the leading CRM vendors. Read this report to understand the approaches that the CRM mega vendors bring to their portfolios and how AD&D leaders can use AI to breathe life into their customer engagement and CRM strategies.

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Table of Contents

  • AI Plays A Critical Role In Closing The Insights Gap
  • Know The Ins And Outs Of What CRM Mega Vendors Bring To The Table
  • Select The Right AI Approach For Your Customer Engagement Needs
  • Recommendations

  • Make Your CRM The Foundation For AI In Customer Engagement
  • Supplemental Material
  • Related Research Documents