Trends Report

The Future Of Messaging Apps

With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

September 19th, 2016
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
With contributors:
Shar VanBoskirk , Ian Jacobs , Jessica Liu , Carlton A. Doty , Nick Hayes , Michael Facemire , Erna Alfred Liousas , Jennifer Wise , Kasia Madej

Summary

With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like WeChat and Facebook Messenger will soon collide with bots and intelligent agents like Apple Siri and Amazon Echo and introduce a paradigm shift for marketers where interactive and contextual conversations will replace ad broadcasting. New conversational interfaces will drive deeper relationships between consumers and brands.

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