Report

Metrics That Matter In Account-Based Marketing

Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
August 9th, 2017
With Contributors:
Alexander Bullock
and Kara Hartig

Summary

B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle, not just new account acquisition. So B2B marketers must focus on metrics that addr

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