Report

Microsegmentation Yields Contextual Customer Experiences That Convert

Strategic Plan: The B2B Marketing Playbook
June 30th, 2020
With Contributors:
Aldila Yunus
and Kara Hartig

Summary

Segmentation is the bedrock of B2B marketing campaigns. Marketers use segmentation to partition their databases and plan interactions with key audiences. But B2B marketers must rethink segmentation to meet increasing expectations for contextually relevant

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