Advanced Search

Save or Share this Report

For B2C Marketing Professionals

Mobile Coupons: Gold Rush Or Fool's Gold?

An Overview Of The State Of Mobile Coupons In The US

March 15, 2010

Primary author headshot

Authors

Why Read This Report

Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should not feel the pressure to launch a nationwide coupon effort in 2010, but they should be laying the groundwork today for a solution that will integrate with existing loyalty programs. Forrester recommends applying its mobile POST analysis to determine which approach to mobile couponing is right for you.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Consumers Warm To Mobile Coupons
  • Some Advertisers Are Trialing Mobile Coupons
  • Mobile Coupon Options Provide Varied Benefits
  • RECOMMENDATIONS

  • Plan And Pilot — Don't Panic
  • Supplemental Material
  • Related Research Documents

Recommended Research