Mobile In Japan: What Marketers Need To Know

May 20th, 2014

Thomas Husson Vice President, Principal Analyst

With contributors:

Melissa Parrish , Emily Kwan

Summary

While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago, but the market subsequently disappeared from the innovation radar due to the US-centric smartphone app ecosystem. But this is changing. This report will take another look at Japan to uncover how the nation is combining innovation and scale as its market embraces smartphone apps.

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