Mobile Location Becomes Invisible
No Longer A Service, Location Will Be Embedded In Mobile Products
August 3, 2011
Why Read This Report
eBay's recent acquisition of Where and Groupon's acquisition of Whrrl show how two Internet pure players looking to develop mobile transactions plan to integrate new location-based features into their mobile product and services portfolios. Indeed, location is no longer a service, like maps or navigation, but is increasingly an enabler of new product experiences. Consumer product strategists should think beyond location alone but should couple this feature — which will be increasingly accurate, particularly indoors — with other data sources, such as user context and past behaviors.
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Table of Contents
- Location Will Be Embedded In Mobile Products
- Richer Data Will Drive Context-Based Experiences
- Think Context, Not Just Location
WHAT IT MEANS
- Beyond Mobile, A New Gold Mine For Consumer Behavior Predictability
- Supplemental Material
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