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For eBusiness & Channel Strategy Professionals

Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

October 23, 2013

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  • By Julie Ask
  • with Patti Freeman Evans,
  • Douglas Roberge

Why Read This Report

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an evaluation or ranking of vendors, this overview will help you make sense of a landscape that is vast and fragmented. Moreover, it is one too immature to define a limited set of criteria against which every vendor should be rated. A self-service solution with shared short codes costing a few hundred dollars per month may be the best fit for professionals just dipping their toes in the water. Global enterprises using messaging for a broad range of purposes in more than 100 countries will need a more robust solution — or possibly several. For some vendors, mobile messaging is their business; for others, it is a feature in a larger solution platform. This report will also help eBusiness professionals refine and articulate their messaging requirements with the explicit goal of narrowing down the list of possible vendors — not choosing one. This report is an update to the report of the same name originally published on July 13, 2012.

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Table of Contents

  • An Industry In Flux Is Challenging To Navigate
  • Thoughtful Strategies Make Technology And Vendor Decisions Easier
  • Vendor Summaries Offer Guidance On Best Fit — Not An Algorithm
  • Our Process
  • Vendor Overview
  • Related Research Documents

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