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For eBusiness & Channel Strategy Professionals

Mobile Moments Transform Commerce And Service Experiences

Strategic Plan: The Mobile eBusiness Playbook

May 18, 2017

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Why Read This Report

Mobile provides digital business professionals with opportunities to transform commerce and service experiences online and in physical locations. To master these moments, use the identify, design, engineer, and analyze (IDEA) cycle. This report explains how to apply the IDEA cycle to transform customer experiences with mobile. This is an update of a previously published report. Forrester has revised it with recent executive survey data and fresh examples.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Mobile Is Central To Your Customer Experience
  • Transform Customer Experience In Mobile Moments
  • The IDEA Cycle: A Four-Step Process To Deliver In Key Mobile Moments
  • Recommendations

  • Hints For Successful Mobile Experiences
  • Supplemental Material
  • Related Research Documents

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