Mobile Search FAQs For Beginners

March 14th, 2011

With contributors:

Sarah Glass , James McDavid

Summary

Just like online search, getting found by searchers on mobile devices requires marketers to optimize their sites for the device and browser experience, apply search engine optimization best practices, and build relevant paid search campaigns. But what makes mobile search different from online search, and when should you use it over other interactive marketing channels? We answer the essentials you should know in order to launch a mobile search marketing program.

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