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For B2C Marketing Professionals

Mobile World Congress 2009: At The Heart Of A New Ecosystem

February 24, 2009

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Why Read This Brief

With disruptive technologies ahead, the Mobile World Congress (MWC) was an amazing glimpse of what the future of mobile services could be. Despite gloomy expectations of a tough year to come, we see an industry that is confident of its future and that will come out ahead of the recession because of its constant innovation. Internet players and new entrants are leading this innovation, forcing traditional telecom stakeholders and, in particular, operators to reinvent themselves.

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