Mobile And The Travel Experience

A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
May 27th, 2015
Nicole Dvorak
Theresa Pappafotopoulos
and Xiaotong Duan


Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for their devices from the moment they start daydreaming about a desti

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