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For B2B Marketing Professionals

Mobilized Employees Engage Buyers With A Trusted Voice

Implement A Formal Advocacy Program To Elevate Employees' Content

October 8, 2019

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Why Read This Report

While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers' preferences, crowdsource quality content, and save on paid media by mobilizing their employees to advocate on behalf of their brand.

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Table of Contents

  • Buyers Trust Employees More Than Brands
  • Employees' Advocacy Boosts Your Content And Customer Interactions
  • Recommendations

  • Amplify Your Brand Value By Activating Employees' Advocacy
  • Supplemental Material
  • Related Research Documents

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