Mobilized Employees Engage Buyers With A Trusted Voice

Implement A Formal Advocacy Program To Elevate Employees' Content
October 8th, 2019
With Contributors:
Jacob Basseches
and Kara Hartig


While trust in brands has dwindled, buyers hold employees in high regard as authentic and compelling sources of information and want to engage with them. B2B marketers can satisfy buyers' preferences, crowdsource quality content, and save on paid media by

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