Report

Modern B2B Buying And Selling Requires A Singular Content Strategy

Four Practices Align Marketing Content To Both Buyers And Sellers
May 7th, 2021
With Contributors:
Jennifer Zhang
and Kara Hartig

Summary

To satisfy the need for interesting business-relevant content, this report details four best practices to adopt: automate how you track content data and synthesize insights, invest in systems that value sales as a primary delivery channel, make content

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