Modern B2B Buying And Selling Requires A Singular Content Strategy

Four Practices Align Marketing Content To Both Buyers And Sellers
May 7th, 2021
With Contributors:
Jennifer Zhang
and Kara Hartig


To satisfy the need for interesting business-relevant content, this report details four best practices to adopt: automate how you track content data and synthesize insights, invest in systems that value sales as a primary delivery channel, make content

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.