Report

Modern Privacy Laws Change The Paradigm For Marketing And Advertising

Roadmap: The Customer Trust And Privacy Playbook
February 19th, 2020
With
Chahiti Asarpota
Luca Russo
and Christine Turley

Summary

The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all of which will require that marketers take procedural and te

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