Best Practice Report

Drive Greater Revenue Through Monetizing APIs

Treat APIs As Products To Maximize Value And Business Potential

April 8th, 2022
David Mooter, Principal Analyst
David Mooter Principal Analyst
With contributors:
Lisa Singer , David Morrison , Kara Hartig

Summary

Clients sometimes ask Forrester, “How are enterprises monetizing APIs?” What they are really asking is, “How are enterprises charging for API usage?” But monetizing APIs is a much bigger concept. Digital business and product management leaders need APIs to serve many purposes, so they must show executives the many ways that APIs drive revenue — and other mission-critical objectives. For nonprofits, governments, and commercial enterprises alike, this report orients API monetization — direct, indirect, and otherwise — toward best practice decision-making about price metric and offering packaging and provides a foundation for API pros to broaden executive thinking about API strategy.

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