Save or Share this Report

For B2C Marketing Professionals

Move Beyond Awareness With Interactive Video

Interactivity Brings Higher Completion Rates, Engagement, And ROI

November 1, 2013

Primary author headshot

Authors

Why Read This Report

Video represents an important touchpoint for marketers, but today, its use is predominantly limited to passive, rather than interactive, functions. As a result, video is used almost exclusively for awareness campaigns when, in fact, it can be a powerful medium for achieving a variety of marketing goals. Emerging interactive video (IV) technology transforms video from a passive medium to an interactive one and represents a step change for bringing content, marketing, and commerce together. This report will outline the shortfalls in current approaches to online video and the benefits that interactive video can bring and will provide marketers with an action plan on how to get started with this emerging technology.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Marketers Are Missing An Opportunity With Interactive Video
  • Online Video Is Producing Real Results Today
  • RECOMMENDATIONS

  • Treat Interactive Video As A Microsite
  • WHAT IT MEANS

  • Interactive Video Will Redefine TV Advertising
  • Related Research Documents