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For CIOs

Move From Ideation To Innovation

July 13, 2012


Why Read This Report

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that technology alone cannot solve the innovation challenge. While all innovation begins with an idea, organizations require more than new technology to foster enterprise innovation. Even as today's most innovative companies turn to new technologies in support of ideation and the innovation process, it's clear that technology is only one of the components needed to drive ideation. This report shows how companies such as Deloitte Australia, Starbucks, and Vistaprint combine process, advocates, culture, and technology to create a powerful innovation engine that Forrester calls the innovation PACT.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • All Great Innovations Begin With An Idea
  • Social Innovation Networks Speed Up The Pace Of Ideation
  • Technology Is The Tail, Not The Dog
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