Move Beyond Awareness With Interactive Video

Interactivity Brings Higher Completion Rates, Engagement, And ROI
November 1st, 2013
Andia Vokshi
and James McDavid


Video represents an important touchpoint for marketers, but today, its use is predominantly limited to passive, rather than interactive, functions. As a result, video is used almost exclusively for awareness campaigns when, in fact, it can be a powerful m

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.