Report

Move Beyond Awareness With Interactive Video

Interactivity Brings Higher Completion Rates, Engagement, And ROI
November 1st, 2013
With
Andia Vokshi
and James McDavid

Summary

Video represents an important touchpoint for marketers, but today, its use is predominantly limited to passive, rather than interactive, functions. As a result, video is used almost exclusively for awareness campaigns when, in fact, it can be a powerful m

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