Save or Share this Report

For B2C Marketing Professionals

Navigate The Co-Creation Vendor Landscape

June 22, 2012

Primary author headshot


  • By Doug Williams
  • with J. P. Gownder,
  • Annie Corbett,
  • Andia Vokshi

Why Read This Report

Co-creation will become a key business tool for product strategy professionals as they strive to incorporate it into their open innovation strategiesin order to develop better products, services, and experiences for their customers. The challenge for many product strategists is knowing which co-creation engagement to use to accomplish their business objectives. Forrester has developed a navigation tool to help product strategists understand which engagement can solve which internal problem. We also present information about costs, strengths, weaknesses, and some of the strong vendors participating in the market— as well as how we envision the fragmented co-creation market to evolve in the longer term.This report is an update to "Navigating The Co-Creation Landscape," originally published in June 2011, and outlines the tools and vendors of Forrester's solution for product strategists working on product and service innovation.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Product Strategists Need Help Moving Forward With Co-Creation
  • Forrester's Navigation Tool Identifies The Best Co-Creation Option(s)

  • Vendors Will Evolve From Niche To Full-Service Co-Creation Providers
  • Supplemental Material
  • Related Research Documents