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For Application Development & Delivery Professionals

Navigate The Future Of CRM In 2016

February 3, 2016

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Why Read This Report

In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in their customer experience strategy. CRM has the potential to transform customer relationships, yet few companies tap into the true power of these solutions. This report summarizes the top trends application development and delivery (AD&D) professionals need to take into account when planning for CRM success in 2016.

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Table of Contents

  • CRM Is At The Heart Of The Age Of The Customer
  • CRM Will Support Easy Experiences
  • CRM Will Support Effective Experiences
  • CRM Will Help Foster An Emotional Bond With Your Customers
  • Recommendations

  • Use Forrester Insights To Accelerate Growth Plans
  • Supplemental Material
  • Related Research Documents

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