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For B2B Marketing Professionals

Navigate The Milestones On The L2RM Journey

Road Map: The Lead-To-Revenue Playbook

March 11, 2016

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This is the Road Map report in The Lead-To-Revenue Playbook For 2017.

Why Read This Report

This report details the steps you need to follow to develop the implementation road map and operationalize your lead-to-revenue management (L2RM) vision. It's easy to lose your way on this transformational journey, as many L2RM initiatives become a strategic mashup attempting to remediate problems that plague existing marketing and sales processes. This report is for B2B marketing professionals who must power up their lead-to-revenue processes to achieve goals for new customer acquisition, current customer expansion, and overall revenue growth. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

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Table of Contents

  • The L2RM Road Map Keeps You On Track During Your L2RM Journey
  • Follow These Milestones To Develop Your L2RM Road Map
  • Recommendations

  • Step Up To Leading Change

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