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For B2B Marketing Professionals

Navigate The Milestones On The L2RM Journey

Road Map: The Lead-To-Revenue Playbook

December 1, 2017

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This is the Road Map report in The Lead-To-Revenue Marketing Playbook For 2018.

Why Read This Report

This report is for B2B marketing professionals who must power up their lead-to-revenue processes to achieve goals for new customer acquisition, current customer expansion, and overall revenue growth. The report provides a detailed implementation road map to help you operationalize your lead-to-revenue management (L2RM) vision. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

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Table of Contents

  • The L2RM Road Map Keeps You On Track During Your L2RM Journey
  • Use These Milestones To Develop Your L2RM Road Map
  • Recommendations

  • Step Up To Leading Change
  • Supplemental Material
  • Related Research Documents

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