Trends Report

Navigate The Future Of CRM In 2016

February 3rd, 2016
With contributors:
Stephen Powers , Maxie Schmidt-Subramanian , Arelai Ephraim , Peter Harrison

Summary

In the age of the customer, good customer experiences are the only source of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block in their customer experience strategy. CRM has the potential to transform customer relationships, yet few companies tap into the true power of these solutions. This report summarizes the top trends application development and delivery (AD&D) professionals need to take into account when planning for CRM success in 2016.

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